How Bebe Comfort is silently addressing the ailments of the fashion industry?

by Baby Comfort on Jun 21, 2021

How Bebe Comfort is silently addressing the ailments of the fashion industry?

The fashion industry is not about clothes. It is actually a way for us to communicate about ourselves to the outside world. But, the industry has undergone a paradigm shift over the last two decades. Gone are the days when purchasing a garment would be costly and people would have at most 3-4 clothes a year.  But, with globalisation, most garment manufacturing now occurs in developing countries. Why? It is because these countries can manufacture them at dirt cheap prices.

This has reduced the final sale price of garments- giving birth to fast fashion. Earlier, the fashion industry had two seasons in a year. But with the introduction of fast fashion, the industry now has 52 seasons a year. So, every week some new style of outfit is at the store. Needless to say, fast fashion has increased consumer demand by making clothes disposable. As a result, the industry’s profit margin has continued to soar. But it is pertinent to ask at what cost.

Fast fashion’s impact on workers

Searching for the answer leads us to understand the true cost of our cheap clothes. To make our garments cheaper, retailers like H&M, Zara, Primark, etc. bargain hard with the suppliers. Thus, suppliers have to manufacture at cheap rates for survival. This forces the suppliers to underpay their workers. In Bangladesh, for example, workers are sometimes paid less than $2/ day. The suppliers also disregard safety measures to continue manufacturing at dirt cheap prices. The result is often catastrophic. Rana Plaza disaster, where 1129 people died, is a glaring example of the consequence.

Fast fashion’s impact on farmers and nature

This is not all. The impact of fast fashion goes beyond and casts a negative impact on cotton farmers as well. The industry needs more raw materials to meet the hunger for new clothes created by fast fashion. To make this possible, there is a need to industrialize agriculture. This means using more GMO crops, pesticides and fertilizers.

Over time, the increased use of fertilizers and pesticides erodes soil’s natural fertility. It also creates groundwater pollution and congenital diseases in humans and animals. Further, most of the 80 billion clothes, that we use every year, lands up in landfills across the globe. Don’t you think that the time is ripe for us to step back and reinvent the industry?

Bebe Comfort: The winds of change

Welcome to our world. At Bebe Comfort, we were aghast and disturbed by the serious impact of fast fashion on our ecosystem and society. So, we embarked on a journey to bring the change we wished to see. We at Bebe Comfort envisage ourselves as a fair trade fashion brand. You may ask how? So, let us explain.

To achieve our grand vision of securing better lives for all our stakeholders, we aim to make direct purchases from the weavers working at the grassroots in near future. We will thus offer them higher compensation and gift them a better standard of living. What’s more? We aim to have tie ups with weavers handcrafting clothes from finest organic cotton yarn. This will help us take care of the environment while offering our customers the best clothes. In future, we want to tie up with NGOs for better end-use of the clothes and reduce waste.

So, do you want to go back to the old model or become a change agent and support us in our endeavour?

The choice is for you to make.

But, before you decide, please think again about the consequence!

Summary- Have you ever thought about the impact the clothes you wear has on the planet and the people? It is time to think again